A significant component of the Penguin update appears to deal with anchor text over-optimization of backlinks. Savvy SEOs have been concerned with maintaining a natural anchor text profile for years now, and the Penguin update has just underscored how important natural anchor text optimization really is. What constitutes a natural anchor text profile?

A significant component of the Penguin update appears to deal with anchor text over-optimization of backlinks. Savvy SEOs have been concerned with maintaining a natural anchor text profile for years now, and the Penguin update has just underscored how important natural anchor text optimization really is

Social media presents great risks as it does rewards for small and medium-sized businesses.

Within Google Analytics exists a wealth of available data that is often overlooked.

While Google’s Penguin update, unnatural link warnings, two Panda refreshes, and a parking domain classifier issue made headlines in April, Google announced that is launched more than 50 other changes to its algorithm during the month.

Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations). The changes affect both the upload and management processes

Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations). The changes affect both the upload and management processes.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…