Which video advertising option is right for your account? How can you tell if it will go over well with your audience?

The legend of Chuck Norris lives on in Google’s latest Knowledge Graph easter egg. Do a name search for the veteran, bad-a** actor and Google’s Knowledge Graph box will include a “fact” such as “Chuck Norris counted to infinity — twice.” The joke changes… Please visit Search Engine Land for the full article.

Once your account reveals the existence of a high-volume keyword, it’s time to become a keyword ecologist, exploring the habits, habitat, potential, and life cycle of the keyword. These insights can enrich your account and nurture leads and sales

The financial analysts are starting to expose search market share data for May, ahead of the official release of those numbers by comScore tomorrow. If they’re accurate the data we saw reflect another monthly decline for Yahoo and AOL. Bing was flat while Google gained.

Five key ad copy elements will affect your prospects’ decision to click through on your ad, and then once on your page to convert. Optimize these ad copy elements to increase market share, make more money, and decrease your cost per acquisition.

I spotted this post via HackerNews named Google search parameters in 2012. It is one of the most comprehensive posts explaining what all the various URL parameters in Google’s search URL strings mean…

Bing’s search results now feature Qwikis – short, captioned videos that turn text on Wikipedia pages into words that are spoken by a robotic female voice, as you’re treated to a scrolling slideshow of related images, videos, and maps.

SES Toronto wrapped up today, after two days jam-packed with sessions covering SEO, content marketing, PPC, social media, local, mobile, video optimization, site optimization, and more. Here’s a roundup of coverage of SES Toronto 2012

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…