The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and highlight what matters to them, you’ll command their attention and stoke their hunger for transformation.

Posted by moosahemani This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Class will soon be in session for a course on how to power search using Google’s advanced options. Google’s search professors will teach tricks on how to become a “great internet searcher,” in the “high stakes” world of finding information online.

Posted by randfish This tactic is so simple and obvious, it's probably illegal somewhere. Every day, the web produces millions of pieces of content

I had no idea, but there is this phenomenon with YouTube videos and the number 301.

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

It takes 16,000 computers working as a brain to tell if a cat is a cat. We know this thanks to an experiment to create a computer brain carried out in Google’s X laboratory, where the machine capable of of recognizing felines was created

Miami Heat owner Ranaan Katz is suing a blogger for publishing a bad picture of him and names Google for refusing to deindex the resultant content.