Archive for July, 2012

10 Common Mistakes In B2B Paid Search

2012/07/25

B2B SEM often feels like the ugly step-sister of B2C SEM, mainly because the budgets for most B2B campaigns are so much smaller than consumer campaigns. The ‘sexy’ side of B2B SEM, however, is in the potential ROI that a company can get out of a great paid search campaign

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SearchCap: The Day In Search, July 25, 2012

2012/07/25

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Antitrust “Settlement” Take Two: Not Quite Yet On the basis of statements and representations made in a Financial Times report, I wrote a post… Please visit Search Engine Land for the full article.

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Google Antitrust “Settlement” Take Two: Not Quite Yet

2012/07/25

On the basis of statements and representations made in a Financial Times report, I wrote a post yesterday entitled “Google Strikes Antitrust Deal With EU, Avoids Legal Battle.” But it’s clear 24 hours later that it was premature to make such sweeping statements and declare the… Please visit Search Engine Land for the full article.

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Using App Discovery to Fend off Malware? Quixey Takes a Step to Make the App Ecosystem a Safer Place

2012/07/25

As the popularity of apps and mobile devices grows at a rapid pace, mobile platforms have become a target for malware.

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Facebook: No Sense “To Even Begin To Think About Doing Web Search” Now

2012/07/25

Facebook is working on improving its search engine, but a company executive says it doesn’t make sense “to even begin to think about doing web search” right now. Lars Rasmussen, Director of Engineering at Facebook, made the comments in an interview with the Sydney Morning Herald…

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Your Bing Ranking Data Might Stop Working On August 1st

2012/07/25

As many of you know, the Bing Search API is going paid and Microsoft is decommissioning the old free API next week on August 1st. That means that any of the ranking tools that use the free version would need to upgrade to the paid version, which is not cheap

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Google Webmaster Tools Adds Index Status

2012/07/25

Google Webmaster Tools will now let you know how many pages of your website are currently included in Google’s index.

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Search Beyond the PC: It’s Time to Mobilize

2012/07/25

My wife and I haven’t watched TV in roughly two years, even though we sit on the couch in front of the set for about an hour each night. While I wish I could say we’re too engaged in conversations about art or politics to pay attention to what’s on TV, the truth is she

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Google “Reveals Index Secrets”: Charts Indexing of Your Site Over Time

2012/07/25

Yesterday, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year. Total Indexed Count Google says that this count is accurate (unlike the site: search operator) and is post-canonicalization. In other words, if..

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Common Crawl Makes New Web Data Available, Launches Coding Contest

2012/07/25

Looking to do research based on data gathered from across the web?

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