Archive for July, 2012

Marissa Mayer Brings Hope to Yahoo

2012/07/23

Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack Obama.

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Search Meme Monday

2012/07/23

The SEJ crew has been really surprised at the very positive response we get when we share search and social memes on Facebook. We know that not all our readers follow us on Facebook (shameless, I know), so we decided to start sharing our favorite memes with you on Mondays

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Google Buys Email Client Sparrow to Boost Gmail

2012/07/23

Sparrow works on iPhone and iPad devices and Mac computers, using simplified interfaces of Twitter clients such as Tweetie or IOS apps as opposed to more traditional email style applications such as Apple Mail or Mozilla Thunderbird.

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Twitter Now Lets Advertisers Geotarget Promoted Tweets

2012/07/23

Twitter has announced an advertising tool that will allow companies to target tweets at specific users. Advertisers can now tweet at users based on their geographic location or whether they access the site using mobile devices or personal computers.

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Help Your E-Commerce Traffic Climb with Pinterest

2012/07/23

Every social media site has its own unique theme that captivates online audiences in different ways. With the various new social media sites that emerge by what feels like the second, some wonder how people can spend so much time on all of the sites, but that’s beside the point. The latest social media site

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Some SEOs Threaten Google’s Web Spam Team

2012/07/23

I’ve seen upset SEOs and webmasters before but I don’t believe I’ve seen such a public and outward display of physical threat on Google before. A Google Webmaster Help thread has one upset SEO asking for the physical address of Googlers on the web spam team…

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Google Sends Out Notifications For Links They Ignore

2012/07/23

On Friday, we reported that Google began sending out a new batch of link warning notifications. What we found out later was that these were not penalty notifications, but rather just a heads up from Google that Google is ignoring some links that are pointing to your web site.

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SMX East Super Early Bird Rates Expire this Week – Save Up to $400

2012/07/23

Unending algorithm and quality score changes.

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10 Tips Pre-Hire Checklist for Digital Marketing Agencies

2012/07/23

A lot of agency blogs don’t talk about the diversity of client experience because they think it may reflect poorly, but it’s simply a reality of varying personalities, a dynamic market and changing organizations. Clearly the goal is retention and our online marketing agency has had clients for over 10 years! When agencies don’t over-promise and under-deliver, manage expectations properly and actually get great results, you’d think the company and agency relationship would be unstoppable

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10 Tips Pre-Hire Checklist for Digital Marketing Agencies

2012/07/23

A lot of agency blogs don’t talk about the diversity of client experience because they think it may reflect poorly, but it’s simply a reality of varying personalities, a dynamic market and changing organizations. Clearly the goal is retention and our online marketing agency has had clients for over 10 years! When agencies don’t over-promise and under-deliver, manage expectations properly and actually get great results, you’d think the company and agency relationship would be unstoppable. With the dynamic nature of digital and online marketing as well as the normal changes in business from new and discontinued products to staff changes to mergers and acquisitions, the assumed success formula for an effective agency and client relationship isn’t always so simple.

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