Posted by Erica McGillivray I'm so excited to meet all of you coming out for MozCon this week. Like many of you coming for MozCon, it's my first one too. Here are some n00b tips (and a few refreshers for those long-time MozCon attendees) to help you out

While you work toward long-term SEO goals, don’t ignore short-term opportunities – terms that rank at the bottom of Page 1 or the top of Page 2 of search engine results and may simply need a little more focus to help nudge them a little higher.

By all accounts Microsoft is struggling. It’s true that Bing is growing, but only slightly, while partner Yahoo continues to lose search share (to Bing) keeping the “Search Alliance” in the doldrums. Microsoft also recently took $6+ billion write-down on its 2007 aQuantive..

Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should.

Google’s John Mueller strongly recommended that those who are hit with a manual penalty should not wait for the penalty to expire. Instead…

Before beginning our discussion, let’s try to understand how classical SEO’s interpret their actions and strategies in search engine optimization. Broadly speaking, the entire SEO industry can be divided into two major groups. The first group believes in the idea of numbers while the second group believes in the idea of value

Placecast, a location-based marketing company, recently surveyed 2,262 U.S. adults to determine consumer sentiment with regards to how companies use consumers’ personal data to target advertising. The survey, which was conducted by Harris Interactive on behalf of Placecast, asked consumers how comfortable they were with personal data being used for the purpose of ad targeting.

Any good SEO campaign starts with proper keyword identification and categorization. The following keyword research process will provide a good structure and solid foundation for identifying, expanding, and prioritizing the keywords in your universe.

With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today. Check out these PPC ad copy experiments that demonstrate best practice and will also yield great results.

The connection between the data and your wallet is not always as straightforward as it could be. Let’s take a look at a real-life example and ask ourselves: what can we do with a proper piece of data if we apply some reasonable analysis behind it?