Archive for August, 2012

Lessons from My First Year at a Digital Agency

2012/08/21

Tweet Let me start of by saying what a whirlwind the past 12 months have been. Where once I was a passionate college graduate eager for my chance to break in to digital marketing, I am now confident search professional constantly seeking ways to progress the industry and the great agency by which I am

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2012 SEO Industry Survey Results Share Salaries, Tools, Tactics & More

2012/08/21

Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the

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Should You Transliterate Your Brand For International SEO?

2012/08/21

A question which is hitting my desk on a daily basis at the moment is, “Should I transliterate my brand for greater success in China, Korea and the other double-byte countries?” The very first time I saw this I though, “I’ll just wing off a quick email to respond to… Please visit Search Engine Land for the full article

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The Importance of International Mobile Search

2012/08/21

Tweet The Internet has, of course, permanently changed the way many businesses operate. The Web has opened up a host of opportunities, but the rapidly changing nature of this particular beast can make it feel like you’re building foundations on sand. Just as businesses come to terms with SEO, localization, and a variety of inbound

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Google Webmaster Tools Adds Search Query Notifications

2012/08/21

Google announced on the Webmaster Central blog that they added a new notification to Google Webmaster Tools message center. The new notification informs you of big changes in traffic from Google due to search query changes…

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Getting Started With Semantic SEO

2012/08/21

The semantic web is evolving quickly.

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The Five Eyes of SEO Review

2012/08/21

Tweet There is a lot more to optimizing a page of content than just having an SEO research and throw in a bunch of keywords. The SEO “review” of content should be just one of the many steps in producing good, relevant, keyword-focused, and user-friendly content for your website. Personally, I like to make sure

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Judge Rejects Google’s Paid Journalist Disclosure

2012/08/21

Tweet In early August, Judge William Alsup, who is presiding over the courtroom battle between Google and Oracle, ordered both companies to provide legal disclosures of all paid and incentivized relationships with journalists. Alsup requested the disclosures, which were required as a result of his belief that the technology giants may have intentionally compromised press

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Segment AdWords Remarketing By Traffic Source

2012/08/21

AdWords remarketing is incredibly accessible, but not incredibly sophisticated. Using remarketing in sophisticated ways can give fantastic results. Improve your results by segmenting your ads based on a visitor’s original traffic source

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Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

2012/08/21

In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to stop the deal. As Google moves further into the content publishing space, can they remain a neutral search engine

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