Archive for September, 2012

SearchCap: The Day In Search, September 14, 2012

2012/09/14

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Simple Guide To Understanding The Searcher Experience When search engine optimization (SEO) professionals talk about the searcher experience, they often cast..

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Search In Pics: Cutts Shirts, Pi In The Sky & LEGO Phone

2012/09/14

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. LEGO Phone: Source: Google+ Pi In The Google Sky: Source: Google+ Matt..

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Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

2012/09/14

Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn how to set them up and increase your chances of getting top ad spot with enhanced sitelinks.

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Video Recap of Weekly Search Buzz :: September 14, 2012

2012/09/14

In this video recap, I try to start off with a bit of humor – not sure if it worked. I announced SMX Israel, it happens on January 6…

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A Simple Guide To Understanding The Searcher Experience

2012/09/14

When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. What is your role in understanding and delivering a successful searcher experience?

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What if Albert Einstein Used Facebook and Twitter?

2012/09/14

I’m still on my high from Walter Isaacson’s book on Steve Jobs. The high is so great that I decided to buy his book on Albert Einstein. Currently, I’m not done with the book yet (I’m only on page 110)

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How To Go Picasso On Your Data With Conditional Formatting

2012/09/14

Anyone who knows me knows I’m not a fan of tabular data (data in tables). If you want your data to be persuasive, it needs to be visual

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Advanced Excel For PPC: How To Work With Match Types Using VBA Code

2012/09/14

When working with AdWords Keyword reports downloaded from the Web interface, you may come across Keywords with their Match Types signified by special punctuation, rather than a separate column indicating Match Type. In this post, we will use some Excel VBA code that will help us work back and forth..

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Adobe Discusses SEO Secret Weapon at BrightEdge #Share12

2012/09/14

Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.

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Friday Humor: Making Fun of Your Fellow SEOs

2012/09/14

For this Friday Humor we are going to show you some funny memes made by SEO’s about other SEO’s ;-) Provided by Jordan Kasteler | @JordanKasteler Scott Polk :-)   – (image from @chiropractic) Provided by Matt Siltala | @Matt_Siltala Alex McArthur and Derek Miner Michael Gray The Uber Intelligent Marty Weintraub Greg Boser, Todd Friesen

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