Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel.

Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel.

Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel.

There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Kenshoo and Resolution Media offer tips for better bidding and targeting.

Is your B2B marketing feeling “old fashioned” and out of date?

Is your B2B marketing feeling “old fashioned” and out of date? Have your white papers, direct mail and webinars been called out as “boring”

Is your B2B marketing feeling “old fashioned” and out of date? Have your white papers, direct mail and webinars been called out as “boring”

For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies

Today is Google’s 14th birthday, well some would say their birthday was on September 7th, but Google changed their birthday several years ago to be on September 27th. To celebrate…