Archive for December, 2012

Would You Pass The End Of Year Digital Marketing Quiz?

2012/12/26

2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up?

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Five Linking Myths That Need To Go Away In 2013

2012/12/26

Goodbye 2012, hello 2013. For my last column of the year, I’m selecting five link building myths that I hope go away completely in 2013, and giving my rationale as to why they should be gone

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SEOMoz + GetListed: Let The SMB Toolset Death March Begin

2012/12/26

SEOMoz’s recent acquisition of GetListed has got me thinking — there’s a dangerous trend going on in the SEO Tools market. I call it the SMB Death March.

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Google Cutts: Links From Press Releases Won’t Help

2012/12/26

An old fashion and sometimes often used method today, to get links to your web site, is to use press releases with embedded links in those releases. So you’d contract a press release

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Google “Quick View” Button On Mobile Search Results

2012/12/26

Google seems to be testing a new feature named “Quick View” in their smart phone enabled search results. The feature lets you load a page from the source web site in a quicker method, instead of loading the full page, which might require longer download time. Here is a picture of..

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2012 Analytics Year in Review & Predictions for 2013

2012/12/26

Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers.

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Matt Cutts Pulls A Jurassic Park Scene

2012/12/26

Yesterday, Christmas Day, the Google Webmaster Video selected to be shown on their YouTube channel was of Matt Cutts reenacting a scene of Jurassic Park. In this scene..

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An Updated Guide to Google Webmaster Tools

2012/12/26

Posted by beammeup This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc

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As Goes Paid Search, So Goes the Election?

2012/12/26

President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election.

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3 Video Marketing Gifts: Content Repurposing Tools & Inspiration for 2013

2012/12/26

Repeat after me: This holiday season, I resolve to take into consideration the increasingly mobile and visual preferences of my customers or readers, and to create and repurpose content to meet their needs, on whichever platform they use to connect with my business. Recently, TopRank’s Alexis Hall and Lee Odden have each shared with us a few figures that underscore the importance of video in a modern day marketing strategy: Sixty percent of executives will watch a video before reading a word of text on their screen. Forty-two percent of executives have made a purchasing decision based on an online video

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