Posted by Mackenzie Fogelson This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: RIP Aaron Swartz, One Of The Earliest Google Bloggers I was saddened to see the news that Aaron Swartz had committed suicide

Here is a recap of what happened in the search forums today…

It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid search on Search Engine Land and paid social media/display…

When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords. Then, I look at their website and have visions of money being poured down the drain, horses being led to water sans drinking, Sisyphus..

On April 24, 2012, Google launched what was originally called simply the “webspam algorithm.” It’s impact was large enough in the SEO community that Google ultimately ended up giving it an official name: Penguin. It was likely chosen because of its similarity in name to another update that had massive impact on SEO: Panda.

Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates

This time of year is suitable for retrospection. We’re able to take a good look at how things played out in 2012, and get an idea of the trends and patterns that are most likely to dominate the coming year

Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and freebies from businesses nearby.

A Google Webmaster Help thread has one webmaster upset that his index count, compared to the number of pages submitted via his sitemap file is continuously going down…