Archive for January, 2013

Google+ Surpasses Twitter to Become Second Largest Social Network

2013/01/30

Last week, Global Web Index released its December 2012 study of Active Social Platform Usage.  As expected Facebook remains on top with over 50% of global internet users actively engaged on Facebook each month.  The jaw-dropper of the report is that the Google Plus (G+) network has surpassed Twitter in number of active monthly users.

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Is Super Bowl Advertising Money Well Spent?

2013/01/30

The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday.

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Matt Cutts on Negative SEO

2013/01/30

For the last several months there has been a great deal of discussion of negative SEO, what it is and how to counteract it.  Matt Cutts, head of the Google Webspam team, talks about how Google is addressing negative SEO and explains how the Disavow Links tool works.

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Concern Over Bing Crawling AdWords Ads

2013/01/30

A WebmasterWorld thread has some Google AdWords advertisers concerned that Microsoft’s search engine crawler, BingBot…

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The Value of Local SEO to Small Businesses

2013/01/30

SEO can be challenging for small businesses.

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The New SEO: Search Marketing Integration

2013/01/30

The days of SEO as a distinct, independent discipline are numbered.

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How to Create ‘Passion Pieces’ That Inspire People to Link

2013/01/30

No one links to boring pages. Yet some of the most important pages that tell the story of a business are as dull as dishwater.

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Inspiration, Engagement & Other Content Marketing Storytelling Lessons from Robert Munsch

2013/01/30

I am a huge fan of Robert Munsch and have been since he visited our public school, many moons ago, to read to our class the story of The Paperbag Princess .

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Google Catalogs Design Tips: How to Best Showcase Your Products

2013/01/30

This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs, and explains how design choices will make a substantial difference in engagement and the consumers experience.

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