Archive for March, 2013

Google Panda Goes Into Hiding: No More Official Confirmations

2013/03/18

On Friday I reported at Search Engine Land that Google will no longer give us confirmations or more details on future Panda updates. Why…

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4 Mobile Search Trends Tackled At SMX West 2013

2013/03/18

The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google’s use of authorship and the prominence of those articles associated with verified authors. However, it was mobile that led the way with one..

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eBay vs. PPC: Yes, Paid Ads Still Work

2013/03/18

An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC experts had plenty to say about this hotly debated topic

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Top 10 Tool Features For Successful Enterprise SEO

2013/03/18

In 2007, I had the unique opportunity of building an in-house SEO team for an enterprise-level e-commerce retailer. From an SEO perspective, the website had been the accouterment of hacks, built over a six-year period with absolutely no consideration for search engines

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Reuters Social Media Editor Indicted On Hacking Charges

2013/03/18

The US Department of Justice officially indicted Reuters Editor, Matthew Keys, late last week on 3 counts of conspiracy relating to a 2010 Anonymous hack attack on the Los Angeles Times.

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How Social SEO Proves to be a Boon for Your Business?

2013/03/18

Gone are the days when the webmasters did not give much prominence to the Social SEO. The traffic was driven to the website with the help of the SEO by putting in the most effective keywords and meta tags

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The Most Common Problems With Local Business Listings

2013/03/18

Two weeks ago, Greg Sterling and I published “YQ,” a study on the state of location data for Yext, where we discovered (surprise!) that the state of business location data on the Web is pretty messy. The study provided us with the opportunity to look at patterns among thousands of… Please visit Search Engine Land for the full article.

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Google Penalized One Article On BBC’s Web Site

2013/03/18

Google did end commenting on why the BBC received an unnatural link notification despite offering us a “no comment” on our story this past Friday. Was the BBC penalized for unnatural links?

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Twitter’s Vine App Will Make Social SEO Campaigns More Awesome

2013/03/18

On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise video messages between brands and their followers.

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The Resurgence of Long-Tail Keywords in SEO

2013/03/18

Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords.

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