Archive for March, 2013

Facebook Redesigns Continue With Timeline: Community Managers Be Ready

2013/03/14

Yesterday Facebook posted another major announcement to its blog.

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SEO Performance Should Be Measured On Search Conversions

2013/03/14

A WebmasterWorld thread asks how can one judge and report on the SEO performance metrics when ranking reports are dead, when not provided is surging, when we have knowledge graph, Google+ and so on…

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10 Things Most SEO Consultants Hate

2013/03/14

Having spent over ten years as an SEO consultant, I’ve gathered a list of “top ten challenges” (or, as I think of them, my pet peeves) about the industry and our clients. I’m sure you’ve had similar experiences to share with our community

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Google Shopping Bests Amazon at its Own Game

2013/03/14

Let it never be said that Google will not give every ounce of effort to beat out the competition when it comes to the field of technology. Wary of Apple’s iPhone and iOS, Google not only developed their own Nexus smartphones but also developed the wildly popular Android OS.

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Google Replaces Android Head Andy Rubin

2013/03/14

Google’s Andy Rubin has stepped down from his role as the head of the Android mobile operating system to “start a new chapter” at the Internet giant. Rubin will be replaced by Sundar Pichai, who presently heads the firm’s Chrome and Apps division.

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Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute

2013/03/14

In a recent study by Content Marketing Institute, it was reported that  54% of B2B marketers will increase their spend on content marketing over the next 12 months. Pouring more money into content doesn’t automatically result in success.

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15 Tools For Generating Killer Content

2013/03/14

With a major SEO shift towards content marketing following the changes of Panda, developing linkable assets is a top priority for any company trying to rank. Generating a constant stream of content for a range of clients is a daunting task for many SEOs, as it is time-consuming and can cause a serious case of Author information Oliver Feakins Oliver Feakins is the CEO of Web Talent Marketing, a Pennsylvania based internet marketing company .

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Why Competitive Benchmarking is Integral to Paid Search Success

2013/03/14

Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff.

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Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

2013/03/14

Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, or managing client relations via social media marketing? Then don’t miss this session

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