In January, Facebook unveiled it’s first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however.

I’m very pleased to introduce SEJ’s first weekly columnist, Srinivas Rao. Srinivas comes from the world of online publishing and specializes in audience development and social media.

Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think?

The mantra for digital marketers interested in conversion optimization is ABT “always be testing.”  That mantra fits well with the perspectives TopRank has been advocating for years: optimization is a continuous process. Although consumer needs remain fairly simple when it comes to achieving an outcome after they arrive at your website, the opportunities to test different elements to improve conversion performance has grown in both sophistication and complexity. From eye tracking studies to monthly A/B tests, converting more visitors into buyers is both an art and a science.

There are three killers when your outreach team is pitching: if your content doesn’t offer bloggers (and their readers) what they want; if your brand doesn’t align with the blog’s subject matter, or if your brand doesn’t look qualified on a topic.

There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here’s why it’s important to think about all three types as parts of one larger customer experience.

A Google Web Search Help thread has a school administrator posting that Google Scholar is now no longer working from within the university.

Posted by Dr. Pete We tend to think of AdWords as the domain of PPC specialists, but it’s becoming clearer and clearer that Google’s SERP advertising has a huge impact on the position and effectiveness of organic results.