A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1’s and user reviews, and drive traffic/business to your site.

The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. Don’t crash and burn! Here’s how to establish a solid campaign structure foundation

Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.

A WebmasterWorld thread has one webmaster asking if he needs to submit two reconsideration requests to Google. He asks because Google often requests you verify both the www and non-www version of your site to Google Webmaster Tools…

Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations. Name suggestions appear in a drop-down menu as users type.

A webmaster asks in the Google Webmaster Help forum essentially why isn’t Google sending him more traffic for a more set of diverse keyword phrases. So after hearing advice from other SEOs..

Posted by Matt Peters Big Data and analytics has been called the “next big thing,” and it can certainly make a strong case with the explosion of easily accessible, high-quality data available today. In the inbound marketing world, we have access to backlinks and anchor text, traffic and click stream data, search volume and click through rate (CTR), social media metrics, and many more.

Undoubtedly, when you’re checking your rankings, you’ll find some interesting things happening with your content. I personally believe the activity of checking your rankings every day is a waste of time.

As a search marketer, you probably wear many hats, juggling various roles from competitive analyst to campaign strategist and tactician to reporting to your boss or client and persuading them that your work is wonderful, profitable and deserving of more support and resources. During the SMX London… Please visit Search Engine Land for the full article.

Here is a recap of what happened in the search forums today…