As SEO grows more complex and the size of the sites you work on continue to grow, it’s more important than ever to have a set of high-quality tools that both give you a competitive edge and save you time. Tools can help with all of the vital aspects of SEO, including content creation, distribution…

Has search lost its luster?

Posted by dohertyjf We all know that online marketing is changing. When I started in online marketing a few years ago, all the talk was still about links and directories and ways to get more exact match anchor text. Some SEOs were doing some pretty nefarious things and profiting from it, but most of that came crashing down starting in February 2011 (with the first Panda algorithm) and then over the past couple of years with Panda, Penguin, and the EMD update all rolling out and affecting websites the world over

Launching a new website isn’t just about updating your CMS and content, it’s also a brand refresh – your opportunity to reshape your company from the inside out.

The comedy cable network and social media platform have teamed up to launch #ComedyFest, the “first-ever celebration of comedy and comedians to be programmed on Twitter.” The laughs start tomorrow and will be provided by more than 50 comedians.

As the pace of content creation increases, our attention spans seem to be decreasing. This is requiring creators to adapt and consider ways in which people can consume content in a timely manner.  The result is a movement towards highly visual content.  While you may not have the resources to hire a designer or visual Author information Srinivas Rao Srinivas Rao is the host and cofounder of BlogcastFM where he’s interviewed over 300 bloggers, authors, and entrepreneurs.

Google has acquired news summarization start-up Wavii for more than $30 million. Wavii, which uses natural language processing technology to distil online news into topics the users most care about, confirmed the news in a post on their website.

Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. From July to December 2012 Google received 2,285 government requests to remove content from its platforms

Is your paid search program under performing    Do you need to find a way to decrease your CPA’s?  These are the first steps you should take to improve performance. 1.    Locate “Bleeder” KW’s Run a KW report for the last 90 days – Include conversions, CPA, and conversion rate Filter for KW’s greater than 2X your Author information Alexander Dao Alexander Dao is a Senior Manager at DataPop.com . You can follow him @the_dao_jones Twitter LinkedIn The post 3 Steps to Reducing Search CPA’s in Half! appeared first on Search Engine Journal