Posted by PhilNottingham One of the earliest questions considered by any business, large or small, investing in video marketing will certainly be, “Should I have a YouTube channel?” The answer: probably. …..but it depends on the type of business you are, the kind of content you’re creating and the goals you have for your videos. In this post, I’m going to expand on that answer and outline the core values most businesses can hope to gain from YouTube as a marketing channel – detailing how those values can best be achieved, and by inference, when YouTube is an appropriate platform to host your videos