For many people, ranking in Google was a lot easier a few years ago. There were many SEO tricks that could get your site on the first page of Google quickly.

Now if you search for a local intent query in Google, Google will still likely show results from Google Places/Maps but it will no longer give you the ability to quickly click and see additional results…

Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked

SEO isn’t the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.

Conversion rate optimization is the marketing art of maximizing your investment in existing site traffic, through improvements and problem-solving rather than additional ad spend.

Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.

One of the more common topics I see come up is the question of, can I use images from Google Maps or Google Earth on my web site, on a t-shirt, in the news paper…

Google says it’s merely following the lead of the United Nations and other organizations. The Palestinian National Authority is praising Google’s decision, while Israel states Google’s move is causing more harm than good in the geopolitical battle.

Posted by KelseyLibert This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community.