These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.

Within the realm of B2B marketing, it’s stories, not “features and benefits” that allow brands to create relevant and engaging connections with prospective customers. Successful digital marketers use a variety of content marketing tactics to tell stories according to the goals of both brand and customer. Even though  71% of B2B content marketers use case studies, they are often an under optimized form of brand storytelling

There are many small business owners that try to find a balance between hiring an SEO agency and trying to do a few things on their own.

European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google’s proposed changes to its search aren’t good enough, and that it’s unlikely to signal an end to the EC’s ongoing probe into the firm.

Posted by randfish For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our evolution. Today, that incredibly demanding, intense, but ultimately rewarding process has reached its first goal. I’m excited to announce that as of today, SEOmoz is formally transitioning our brand, our products, our company name, and all of our efforts to Moz .

Yahoo is reportedly looking to buy video-streaming service Hulu.

Bing announced they have updated Bing News to add a news carousel for specific types of searches. They also added related individuals on the right hand side.

Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.

There are hundreds of complaints in the Gmail Help forums from iOS users who use Google Apps or Gmail with the Exchange setup that are saying they are no longer getting email to them being pushed.