We’ve all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.

Search Google for [gay], lesbian], [homosexual] or related terms and you will see Google convert the search box to…

The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates.

image credit: Shutterstock Google has been a lot of fun lately! Earlier this week they launched dynamic remarketing and now they’ve added remarketing lists for search ads, otherwise known as RLSA.

A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here’s how to run the report, what data is available, how to use the report, and what Google should improve.

How can you safeguard against poorly developed themes and plugins?

As I reported at Search Engine Land via Google Operating System – Google has decommissioned the tilde (i.e. ~) search operator from working

It’s no secret that SEO is not easy (and it’s not cheap). It takes a ton of effort to earn that top spot on a great majority of SERPs because there are so many others who also want that top spot. Google wants the most relevant entries first, and in many cases there are several Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates.

Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S.

Jade Wang from Google’s local business team announced in a Google Business Help thread that if you see new categories in your business listings, please refrain from updating them…