Archive for June, 2013

SPONSOR MESSAGE: Analytics for the CMO

2013/06/20

This white paper discusses: 5 analytics competencies best-in-class marketers possess How the best marketers harness data to increase profits Download now

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New in AdWords: Add Descriptions to Sitelinks

2013/06/20

Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers to be specific about what text they would like to appear on their enhanced advertisements.

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Instagram Launches Video by @johnrampton

2013/06/20

Instagram adds video to feeds.  They added filter effects to 15-second videos/clips that can be shared in your stream.

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I Want To Delete My Discussion Forum: Should I 404 It?

2013/06/20

In December 2005, about 7.5 years ago, I started a forum on this site. Truth is, today, I barely spend time there.

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Google: Improve Your Site’s Rank by Building High-Quality Sites, Not Links

2013/06/20

Google has updated their rankings help article to state that you can improve your rankings by “creating high-quality sites.” Google previously said the key to higher rankings was “increasing the number of high-quality sites” linking to your site.

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Blekko Brings Izik Search to iPhone, Android With New ‘What’s Nearby’ Feature

2013/06/20

Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results “without clicking through multiple tiny blue links.”

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Google Language Change: Content That Get’s Used & Shared, Not Linked To.

2013/06/20

As I reported yesterday at Search Engine Land with Google Changes Ranking Advice, Says Build Quality Sites Not Links – Google made a change to their messaging on the ranking article help document. This was first spotted by @Baeumlisberger and it is an important change..

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No. 1 Position in Google Gets 33% of Search Traffic [Study]

2013/06/20

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

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