The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs.

Google has confirmed that they are testing a new type of search result, maybe a rich snippet, named “in-depth” articles.

Marketers spoke up about Facebook ads and what they wanted; Facebook listened, and made a decision to simplify its advertising options. Over the next six months, Facebook will reduce its ad units from 27 to less than half of that number.

A typical life-cycle for most effective SEO tactics (and really most marketing tactics follow a similar trajectory) looks something like: Tactic starts to work, and it’s relatively rare that companies are executing it It’s identified by a growing number of SEOs and site owners and begins to be talked about frequently It gets scaled and abused Tactic Author information Tom Demers Tom is a co-founder and managing partner at Measured SEM, a search engine marketing consulting firm that offers a variety of  search engine marketing services  including paid search management and search engine optimization (SEO) to businesses of varying sizes in various industries. Tom has over five years of experience in search engine marketing, most recently as the Director of Marketing for search marketing software provider WordStream , Inc. Prior to working at WordStream, he was an in-house SEO specialist and SEO Manager, worked as an SEO consultant for a search engine marketing agency, and has done independent organic and paid search engine marketing consulting for numerous clients.

Early yesterday, Israeli business website Globes.co.il said that Google will acquire social mapping app Waze for $1.3 billion. That report has subsequently been all-but-confirmed by others, including the Wall Street Journal (WSJ), which said the announcement could come this week

When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance

Are you an agency trying to sell super cheap search marketing services to SMBs? If so, here’s some free market research! Last week, I got my kitchen counters resurfaced. Inevitably the service guy asked me what I did for a living

Beloved children’s book author and illustrator Maurice Sendak is being celebrated today on Google’s home page with an animated Doodle showcasing the author’s work. Users can click the play icon to view an animated wheel of Sendak’s characters.

I assume by now you’ve all heard about the U.S. government program named PRISM, where the National Security Agency (NSA) claimed to have direct access to Google, Yahoo, Verizon, etc servers of data..

I’ll start this post off with my point: Dismissing search is ignoring demand from buyers & the media.