Far from its origins as a digital mode of journaling, blogging (derived from the phrase “web log”) has gained new status as a powerful content marketing tool for improving SEO and connecting with customers. But unfortunately, what started out as a simple process of chronicling daily thoughts has become a complicated marketing endeavor worthy of Author information Sujan Patel Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA. Single Grain specializes in helping start ups and Fortune 500 companies with their digital marketing strategy.