OpenAI sent out an email to advertisers announcing some new ad unit tests, specifically multi-advertiser placements in ChatGPT. OpenAI also announced new updates to the ChatGPT Ads Manager to help advertisers manage their ads and control targeting.
OpenAI sent out an email to some early advertisers offering them early access to conversion-optimized campaigns. Conversion-optimized campaigns are going to be available to some advertisers starting on June 5, 2026.
New data out of Similarweb says that since OpenAI began surfacing more prominent links to brands in the ChatGPT answers, referral traffic is up 150%. Also pageviews per visit is up 24% and time on site is up 11%.
OpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates. ChatGPT Ads Manager can now handle daily budgets, geo-targeting, and list view totals.
OpenAI’s ChatGPT web search feature does offer a web cache, an offline, locally stored version of web pages that have been previously crawled. This should not come as a surprise, as all search engines store cached versions of web pages (even if they don’t show it to us).
A few weeks ago, we uncovered the beta self-serve Ads Manager for ChatGPT Ads.
Similarweb published some data sharing the click-through rates for OpenAI’s ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%.
We’ve been keeping track of the bots, spiders, OpenAI has been releasing.
Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke?
Last week, OpenAI announced a new feature for ChatGPT named location sharing. This allows you to share your precise location with ChatGPT, so ChatGPT can give you more localized and near me results.