OpenAI has been busy adding and expanding its ad platform, ChatGPT Ads. OpenAI sent out an email yesterday announcing a new Overview tab and that it has expanded to Japan and South Korea.
OpenAI is rolling out Audiences as a targeting option within ChatGPT Ads. I don’t see a help document on what this does but I assume it lets you set up better targeting for your ads by uploading audience lists, like their email and/or phone numbers to the ChatGPT Ads platform.
OpenAI’s ad platform, ChatGPT Ads, is now using AI (I guess) to generate ads for you. The ad platform lets you click on “add new ad,” which then says, “Generated ads for you,” and then lets you review, edit, and approve that generated ad.
OpenAI has dropped the “Sponsored” label on its ChatGPT Ads for an “Ad” label. The position of the label also moved from the top left of the ad box to the right side of the individual ad unit.
OpenAI has upgraded its ChatGPT Ads Manager tool to allow advertisers to upload product feeds that automatically create ads for each uploaded product.
OpenAI sent out an email to advertisers announcing some new ad unit tests, specifically multi-advertiser placements in ChatGPT. OpenAI also announced new updates to the ChatGPT Ads Manager to help advertisers manage their ads and control targeting.
OpenAI sent out an email to some early advertisers offering them early access to conversion-optimized campaigns. Conversion-optimized campaigns are going to be available to some advertisers starting on June 5, 2026.
New data out of Similarweb says that since OpenAI began surfacing more prominent links to brands in the ChatGPT answers, referral traffic is up 150%. Also pageviews per visit is up 24% and time on site is up 11%.
OpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates. ChatGPT Ads Manager can now handle daily budgets, geo-targeting, and list view totals.
OpenAI’s ChatGPT web search feature does offer a web cache, an offline, locally stored version of web pages that have been previously crawled. This should not come as a surprise, as all search engines store cached versions of web pages (even if they don’t show it to us).