While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here’s a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
Facebook has started rolling out Graph Search to all US English users, a move that comes about seven months after the product first launched to a small number of users in mid-January. Graph Search has gone through some changes since then, perhaps none more obvious than when Facebook changed the..
Facebook is opening up its Facebook Graph Search beta to all accounts that use US English. In an announcement today, Facebook says the expansion is underway now and will continue over the next few weeks.
Last month’s post on the realities of low-cost SEO for small businesses seemed to hit a nerve and got some great responses. One of the best was from a Bill Trott, the owner of Bill’s Pest and Termite in Phoenix, not to mention a guest star on Discovery’s Property Wars….
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn’t the only game in town. Next up, you’ll want to monopolize your brand real estate on Page 1 of Bing
Posted by Lindsay As Web Community Manager @ThinkGeek , Carrie Gouldin built the company’s social media presence from the ground up and now engages hundreds of thousands of followers through multiple social platforms. We’re excited that she is bringing her valuable insights about social media to MozCon! In her talk, “Using Metrics to Build Social Media Engagement,� she’ll share practical advice about how to track links, read metrics, and keep your followers hungry for more. Recently, we got the chance to talk to her about her dynamic job, social metrics, and how a well-coordinated social media response helped ThinkGeek turn around an internet meltdown.
A searcher who lands on your landing page will give you a couple of seconds with your headline to tell them why they should stay. Here’s a primer on constructing three headlines types corresponding to three different prospect levels of awareness.
By: Elie Ashery, RegReady One of the most successful ways to generate leads and expand reach is through content marketing. We spoke with Elie Ashery, managing principle of RegReady, about how to monetize content marketing and a brand new way of looking at co-registration. What we uncovered were cost-effective secrets to generating leads, developing trust, Author information Murray Newlands Murray founded of The Mail in 2013 an angel funded start up publication covering performance marketing and mobile marketing
Done correctly, guest posting will generate great content, get social shares, drive traffic, attract links, and improve search rankings.
Posted by Cyrus Shepard You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers . We often get so caught up in the minutiae of the algorithm that we forget all this effort serves a single purpose: Satisfy the user