Archive for August, 2013

From Keywords to Contexts: the New Query Model

2013/08/25

Posted by Tom Anthony As SEOs we talk a lot about “search queries” (or simply “searches”), yet I think search has outgrown our definition of what exactly a search query is. In this post I’m going to explain how I think the old definition is fast becoming less and less useful to us, and also how I believe this is going to mean we’re going to talk about keywords less and less. Traditional query model I recently spoke at Kahenacon in Israel about the evolution of search ( deck ), where I discussed four trends I identified that were influencing the changes I expect to see in search over the next 3-4 years.

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Content Curation & SEO: A Bad Match?

2013/08/25

Content curation could be an extremely risky practice if you don’t put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It’s called their search results

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The Definitive Guide to Using Google+ for Building Links & Outreach by @fighto

2013/08/25

Google+ is a thriving social network with booming engagement and SEO benefits aplenty.

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Google Definitions Adds Synonyms, Sample Uses, Origin & More

2013/08/24

Google has pushed out a major upgrade to their definitions user interface, adding an expandable box with synonyms, ways to use the word in sentences, the origins of the word, translation, use over time and more…

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Quick Guide to Optimizing Your TripAdvisor Business Profile by @reviewtrackers

2013/08/24

In the age of the internet, travel planning has evolved. When today’s travelers are looking for a place to eat, sleep, or visit, they look to online review sites like TripAdvisor. In TripBarometer, an accommodation and traveler survey conducted by TripAdvisor and market research firm StrategyOne, 93 percent of the respondents said that their booking decisions were impacted […] Author information Chris Campbell Chris Campbell is the CEO of Review Trackers, an online review monitoring and management platform for multi-location businesses looking to track, analyze, manage, and generate reviews on sites like TripAdvisor, Yelp, and Google+ Local

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More Google Search Interface Tests In The Wild

2013/08/24

Google, as always, is testing user interfaces and here are two more tests. The first is Google is testing a “next” button, instead of showing the pages available…

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Google AdWords & Webmaster Tools Team Up With Paid & Organic Reporting

2013/08/24

Google announced yesterday that you can link your AdWords account to your Webmaster Tools account to obtain a combined paid and organic report…

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Bing Describes 7 Ways They Are Better Than Google For Image Searches by @mattsouthern

2013/08/24

Bing recently posted an inside look from Senior Program Manager, Meenaz Merchant, describing the ways in which Bing is a better image search engine than Google. The article states: Every day Bing receives millions of searches from across the Web, and nearly 10 percent of those searches are for images. With 40 percent of search […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional.

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Some Reports Of An August 21/22 Google Update

2013/08/24

Virtually all the keyword tools sent out warnings of a major update that hit around August 21st.

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