Today marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade advocacy body for the search marketing industry. What’s a decade of the group produced?

According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube’s U.S. audience swelled 6 percent to 168 million in July, while their ad impressions grew 3 percent to 3.4 billion

GoDaddy hasn’t been a big player in the start-up acquisition business as of late, so its recent acquisition of local listing service Locu for $70 million, which was announced yesterday, definitely makes a big splash.

Understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter. This Digital Marketing Depot white paper,…

Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm. Moz published a story today named Amazing Correlation Between Google +1s and Higher Search Rankings in which Matt Cutts responded to in Hacker News… Please visit Search Engine Land for the full article

Whether you’ve already decided you’re going to the SES conference in September or you’re still on the fence, here are some of the ways SES makes the experience unique are some tips on how to get the most value and return on your investment.

The day every SEO has feared has finally arrived. Google has successfully pushed organic search results below the fold for certain popular queries, leaving only paid ads and Google’s own properties.

Google announced this morning in a blog post that the Google Maps and Waze teams are working to bring real-time traffic updates to the Google Maps iOS app and new Android app. Users of Google Maps for Mobile will now benefit from real time incident reports from Waze users. This means when Wazers report accidents, […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional.

Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide

Our very own John Rampton won an AFFY award at the Affiliate Ball during Affiliate Summit East 2013 in Philadelphia . Darren Blatt runs some incredible events at the Affiliate Summit conferences. This year 1500 partiers were entertained by Busta Rhymes and Evander Holyfield