Google officially turns 15 today. For the first time, the search giant is wishing itself a happy birthday with a playable Google Doodle in which you play as the lowercase “g” in Google’s name and whack a piñata to score as much candy as possible.

A few months ago, I ran a poll asking how many recovered after Google ran the softer Panda update in mid-July. With over 500 responses in, I wanted to share the results

Posted by MackenzieFogelson With new tools introduced so regularly, it’s easy for marketers to spend an inordinate amount of time trying to figure out which ones are most effective for their own work.

Google quietly announced on Google+ via Zaheed Sabur, a software engineer at the company, that you can now search for hashtags on Google.com and see results from Google+.

To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To see it for yourself, simply search for “google in 1998″ (without the quotes). Sadly, you can’t do an actual search on 1998 Google.

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters…

Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

New developments mean constant change for search marketers. Are you leveraging the right tactics & tools?