Archive for October, 2013

Need High-Value Links? Blend Social Media and SEO Activities by @docmarkting

2013/10/24

Social media and search engine optimization are two of the best ways to get traffic and exposure for your website. Combined, they can create impressive results. SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales

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Hummingbird Unleashed

2013/10/23

Posted by gfiorelli1 Sometimes I think that us SEOs could be wonderful characters for a Woody Allen movie: We are stressed, nervous, paranoid, we have a tendency for sudden changes of mood…okay, maybe I am exaggerating a little bit, but that’s how we tend to (over)react whenever Google announces something. Cases like this webmaster , who is desperately thinking he was penalized by Hummingbird, are not uncommon. One thing that doesn’t help is the lack of clarity coming from Google, which not only never mentions Hummingbird in any official document (for example, in the post of its 15th anniversary ), but has also shied away from details of this epochal update in the “off-the-record” declarations of Amit Singhal

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Daily Search Forum Recap: October 23, 2013

2013/10/23

Here is a recap of what happened in the search forums today…

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SearchCap: The Day In Search, October 23, 2013

2013/10/23

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of… Please visit Search Engine Land for the full article

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Google’s Matt Cutts: That Scraper Isn’t Hurting Your Mom’s Site

2013/10/23

Google’s head of search spam, Matt Cutts, responded to a Hacker News thread where Dan Goldin was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mother’s site…

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Study Reports 40% of Top Instagram Videos Were Brand-Created by @wonderwall7

2013/10/23

A new study announced by Unruly reports that 40% of the top 1,000 Instagram videos were created and published by brands like MTV.

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Google Rolls Out AdWords Ad Rank Algorithm Update

2013/10/23

Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages.

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From the Cradle to a Content Creating Company

2013/10/23

If you want to tell a story, you’ll need a storyteller Social media has opened opportunities for people to express themselves. Every day, we use social media to share our life’s moments (even if that means photos of pasta)

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Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

2013/10/23

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO..

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Google AdWords Ad Rank Adds Third Factor: Ad Extensions

2013/10/23

Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward. Google said, “ad extensions typically improve clickthrough rate and overall campaign performance because they make ads more useful..

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