In an interview conducted at SES 2013 in San Francisco, Brian McCarthy of Servio leads a discussion on crowdsourcing and creating digital content for eCommerce stores and brands. With 12 years of experience behind him, Brian is the Director of Sales at Servio where he manages enterprise-level accounts for companies likes Amazon, Wal-Mart and Staples. SEJ’s Murray Newlands began […] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org .

Facebook announced today via its Facebook for Business News section that it has created a new platform that will allow advertisers to create ads and influence their impact more easily. The news section stated that advertisers told Facebook they wanted to create ads based on their overall goal or objective, not necessarily by the type […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence.

Here is a recap of what happened in the search forums today…

Master paid, earned, and owned social media. Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking

Turning to your employees to participate in marketing campaigns with staff blogging results in many benefits that go straight to the heart of any HR department’s mission. Staff blogging helps boost employee engagement, foster employee development, and aid external recruitment. 1) Boost Employee Engagement In a small enterprise of 50 to 100 employees, being selected […] Author information Gabriel Gervelis Gabriel Gervelis is the owner of Gervelis Search Marketing .

I am a bit late on the monthly Google Webmaster Report recap that I provide every month – but I am going to blame a very busy early of the month. We had the release of the Google Penguin 2.1 algorithm…

So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I’ve spotted a few clues, and the title of this column is…

Before moving towards X-Robots-Tag, let’s have a small discussion on Robots. As webmasters, we already know about this term. It allows you to hide pages, folders, sub-domains or any content from a search engine spider.

The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners do business. Here’s what Google has changed and what those changes mean from a social marketer’s point of view.

Original and unique content is always something Google says is a very important aspect of ranking and providing value…