Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional… Please visit Search Engine Land for the full article
Pictures maybe worth a thousand words, but for e-commerce companies they can be worth a lot more. According to Bing, nearly 10 percent of all organic searches are for images and 40 percent of all search results contain “some kind of visual component”
A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success.
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can all search advertisers learn from these brands? Three simple things…
Move over, pandas. Fly away, hummingbirds
While at NAIAS with the Ford Blogger Experience, I had the opportunity to catch Sheryl Connelly’s presentation on the forecasted trends for 2014.
Posted by SarahKershaw “Search has been less and less relevant since Facebook released News Feed. Now we get the vast majority of our traffic via social, and about 1-2% from search” – Chris Dannen from Fast Co Labs “We benefited a ton from an early SEO audit thanks to IAC’s SEO pros, but once the right framework was in place, it’s been up to us as content creators to really dig deep into Google Analytics to determine where the opportunities lie…” – Jordan Shakeshaft, editorial director of Life by DailyBurn “None” was Shakeshaft’s response to a question about the role of SEO within her company. “There’s very little of actual value in it for us.” This from a respected British magazine
Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits.
Perhaps, one of the biggest complaints for PPC marketers to Google AdWords is the lack of control of Google Search Partners.
As you already know, Twitter is a great tool when you want to socialize with like-minded individuals, promote yourself or your brand, and to keep up with breaking news. It’s also the best social media platform to follow celebrities. With Twitter, we can now happily keep with up our favorite celebs while they attend award […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music