Whether you’re writing something technical or scientific, or you’re writing for the general public, Google’s Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand.

There is an excellent video from Google’s Matt Cutts on the question Should I focus on clarity or jargon when writing content…

In response to a string of cases where fake business/organization listings have been added to Google Maps, Google says it has removed those listings and put in place new hurdles to make it more difficult for this kind of abuse to get through its system. This latest run of problems came to light..

Google announced on Google+ they are bringing the Nexus 5 feature of Google Now embedded throughout the device to other Android devices through the Google Now Launcher. Google Now Launcher enables Google Now features natively throughout your Android device…

Matt Cutts, Google’s head of search spam, made an announcement on Twitter today about a new tool developed to let Google know when you find scraped content ranking better than original content. If you see a scraper URL outranking the original source of content in Google, please tell us about it: http://t.co/WohXQmI45X — Matt Cutts […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional.

Posted by randfish There are some great arguments to be made on both sides of the question of whether links are losing value in Google’s algorithm.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San..

If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on.

Here is a recap of what happened in the search forums today…

Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model.