Google announced on Google+ that they are making an important change to the Google Click ID (GCLID), which is used by advertisers to track offline conversions. The character length of that ID is changing from 26 characters…

Yesterday we reported on the blink HTML Google easter egg where the search results blink in and out.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Posted by Chad_Wittman This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Facebook continues to make significant changes in the news feed.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number..

Typically when Matt Cutts of Google posts a video, there is a yes or no, or he is leaning strongly one way or another in his answer.

EXIF data is the metadata that is included in most images that are taken with a camera.

Webcast: Link Building = Successful Marketing. Join us Thursday March 27th to hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss – New techniques for strategic long-term link building success; Does guest blogging really work; Is there a way to leverage your… Please visit Search Engine Land for the full article.

So we know that if you have a penalty on your site and you move your site to a new domain and redirect the URLs to that new domain…

Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor.