In content marketing, writing is only the beginning.  In addition to publishing and promoting the content, you have to organize it in a way that will make sense for veteran readers and new visitors alike. A content resource center can be the perfect solution.

Social Media Marketing World (SMMW14) was quite a ride for over 2,000 people from 40 different countries that attended, especially the team at TopRank Online Marketing .

Posted by bridget.randolph This post is based on a presentation I gave in October at SearchLove London 2013. The full slide deck is embedded at the end of the post.

Marketers are increasingly faced with the challenge of proving the monetary value of social media marketing to the C-suite.

Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of..

It appears that  Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid. We’re thrilled that he shared his knowledge of tools with us at Social Media Marketing World this year and now I’ll share them with you

If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams.

The energy was sky high at Social Media Marketing World this year. Marketers, brands, consultants and business owners from over 40 different countries gathered together to learn about the latest innovations in social media marketing, rub shoulders with social media rockstars, and enjoy unprecedented networking opportunities

Link building is about great content and finding ways to get the word out about it so that people can find it. The important thing to remember is you need to have a clear content strategy that leads to people find your content and giving you links.

Once called the “ugly duckling of social media”, rising stock prices, an active community, a lucrative advertising platform and a heavy focus on content have made LinkedIn into one of the most attractive platforms for b2b marketers today.