Google is the dominant mobile search engine with nearly 90 percent of the market in the US and an even greater share internationally. The problem is that search engines aren’t used as often in mobile.

Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact.

A hot topic recently is when should you start fresh after a penalty and when should you try to recover. Google’s John Mueller said it is “never a decision to make lightly” but there may be times where you need to go the fresh route…

On average, your readers will only read 28% of the words on a page.

Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we’ll illustrate five common traits of useful video resource microsites

Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it’s only a matter of time before these networks can turn on the revenue faucets.

As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a really awesome opportunity to pick the minds of some of the best in the industry! Be sure to visit SEJ’s booth in the exhibit hall! Bio: Greg Sterling is the founding principal […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence.

Hearing about how to predict earned media, which is ¨when the customer becomes the channel,¨ according to Forrester Research,  was a packed room and featured experts from The Hershey Company and Visual Measures, among others.  The session opened with Seraj Bharwani, the Chief Analytics Officer of Visual Measures explaining why we are so interested in measuring and […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.

The President of website and magazine brand The Atlantic M Scott Havens spoke on how their brand and company has started to run itself like a startup and how magazines and other print media like newspapers can move into the digital space and still be successful. Run the Business Like a Startup Havens recommended that […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.

Posted by Tom.Capper Attribution modeling in Google Analytics (GA) is potentially very powerful in the results it can give us, yet few people use it, and those that do often get misleading results. The built-in models are all fairly useless, and creating your own custom model can easily dissolve into random guesswork. If you’re lucky enough to have access to GA Premium, you can use Data-Driven Attribution , and that’s great—but if you haven’t got the budget to take that route, this post should show you how to get started with the data you already have