When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want?

Have you ever received instructions that were worded in a way that affected how you went about the task? I have.

When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to.

Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer’s journey, and wring more value from your content dollar with better measurement of what does and doesn’t work.

The more relevant readers of your blog content, the more opportunities to attract, engage and convert those readers in your online sales efforts. Content marketing, brand publishing, media sites that blog, and consumer publishing are all competitors for the time and attention of your target audience. So how can a company increase the number of readers of its blog content?

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition. After all, you work tirelessly trying to rank on a SERP, but that really doesn’t mean a […] Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates

Small businesses have always faced unique challenges when it comes to online success. That’s even truer today, when the marketing landscape often seems to be friendlier to big brands

On Friday, there were tons of Google Glass Explorers eagerly awaiting the XE14 software update from Google. There was a private thread with hundreds of posts asking where is the update. Google alluded there would be an update in February, but it never came..

Late Friday, Google announced on Google+ that they now show restaurant menus in the search results. This is something we noticed