Airbnb recently hosted their SEO Meetup in San Francisco, where we were able to meet a number of interesting people and discuss the current state of search. Of the many conversations that we had, perhaps none were as interesting as the one we had with Dennis Goedegebuure, head of SEO for Airbnb, about Google data strategies […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing.

Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities.

Task analysis is a step-by-step analysis of the users’ task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market

Super early bird pricing for Search Engine Land’s SMX Advanced expires end-of-day Friday, March 28.

Schema markup is proving to be extremely important in the SEO industry. Here’s some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front.

Twitter announced they will be adding two new features to their iOS and Android apps to make photos “more social.” Taking a page from Facebook, Twitter will be adding the ability to tag others in photos. They will also be adding the ability to upload photo collages, a popular photo sharing feature that could previously […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada

Google officially announced on Google+ that Google can now solve your geometry homework. Google said…

Matt Cutts, Google’s head of search spam, answers a question about linking domains together in his latest Webmaster Help video where a user writes in to ask: Is there any way Google identifies “sister” websites? For example, relationships between ebay.co.uk and ebay.com? Does linking from one to the other is taken as paid or unnatural

Google has quietly added a line to the rich snippets – organizational help document saying they now support “any of its sub-types.” Here is the new line added to the document: In addition to the schema.org/Organization type, Google supports any of its sub-types…

Yesterday, Matt Cutts, Google’s head spam fighter…