Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here’s how you can improve your landing pages, and then reinvest gains into your PPC strategy

Over the past week or so, there has been a lot of various signals across the search community that Google’s algorithms and rankings were updating; so much so that people were bracing themselves for a major Penguin or Panda-like algorithm announcement from Google.

In it’s essence, content strategy has existed on the internet since its infancy. At that time, most people just ignored the topic because it wasn’t of interest. Content strategy became a hot topic recently and is considered one of the most prolific SEO practices today

Robots.txt.

Yesterday, Search Engine Land featured a post about the Internet Archive’s Wayback Machine now providing access to more than 440 billion archived web pages back to 1996.

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.

The only unchanging truth about SEO is that it’s always changing. I almost didn’t write that line, because it sounds so cliche.

Google’s Zineb Ait Bahajji posted on the Google Webmaster Central blog, Google’s official advice on how to handle home pages for sites with internationalized content. In short..

You see it all the time, SEOs requiring content to be a certain length or else be penalized by Panda…