David Meerman Scott, bestselling author and marketing strategist, once said “you are what you publish online.” Never has this been more true than for brands. We aren’t just competing with rivals in our industry; we are competing for consumer attention, and consumers are sick and tired of being interrupted with content that is annoying and irrelevant.

There’s much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the bad – date ranges, display of active promoted tweets, campaign editing, and navigation.

An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right social signals to search engines.

Ever since launching in 2003, WordPress has become the go-to publishing platform that has been downloaded well over 60 million times. But, what makes everyone from CNN to TechCrunch to TED to the NFL use this extremely popular blogging service

Google announced Friday that their App Indexing protocol, the ability to markup your content and have Google deep link to your Android apps content from the search results…

Google’s John Mueller announced on Google+ that instead of the standard Google Hangouts he does where he just answers questions off a list or via prompts, he will be doing one-on-one sessions, with 8 webmasters, giving them 4 minutes each…

Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products.

Matt Cutts, Google’s head of search spam, answers a question about inbound links in his latest Webmaster Help video where a user writes in to ask: How does Google determine quality content if there aren’t a lot of links to a post? In general, in a situation like this Matt says you would have to consider the way search engines worked before they started using links as a ranking signal.

Posted by jon.white Today we are thrilled to announce version 3 of the MozBar browser extension . The SEO toolbar is now available for Chrome users