Archive for July, 2014

Foursquare Upgrades App, Transitions Check-Ins to Swarm

2014/07/24

Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm.

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Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!

2014/07/24

Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC.

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Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!

2014/07/24

Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC.

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Instagram May Be Working On A Snapchat Competitor, Called Bolt by @mattsouthern

2014/07/24

A select number of Instagram users have received notifications prompting them to download a new ‘one tap photo messaging’ app called Bolt. According to user reports, when tapping on the ‘Free’ button to download the app the link becomes a dead end. These notifications have since been removed, possibly indicating that Instagram accidentally leaked something they didn’t intend to.

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Webmasters Claiming Direct Traffic Surges With IE 7 Browsers

2014/07/24

I have been notified by several webmasters and in several discussion threads that some webmasters are noticing huge spikes in their direct traffic between July 6th and today. As each webmaster analyzed the traffic…

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Ten Years Of Local Search Data Accessible With Yelp Trends Tool by @mattsouthern

2014/07/24

Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million local reviews to the site. Today, Yelp announced that they will be giving everyone a look at ten years worth of review content with a new tool called Yelp Trends.

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SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

2014/07/24

A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback

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85% of Retailers Say Paid Search is Most Effective Acquisition Channel

2014/07/24

A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition.

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Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford by @murraynewlands

2014/07/24

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik Ford of Boost Media to discuss multi-channel marketing. Erik explains how the most successful marketers are reaching their customer at every step of the buying journey. Hear him discuss this in detail in the video below: Here are some key takeaways from the video: The big thing driving the focus on multiple channels is the realization that the customer journey is a multi-channel journey.

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SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!

2014/07/24

Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Friday, July 25th. Register now for an All Access pass

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