More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating.
With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search. However, the sheer volume and variety of structured data can be overwhelming
Posted by shannonskinner One of the biggest challenges for SEO is proving its worth. We all know it’s valuable, but it’s important to convey its value in terms that key stakeholders (up to and including CEOs) understand.
It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence and all. However, we’ve opted to break the list up into regions – starting with blogs located on the East Coast
Today on the Google home pages worldwide is a Google Logo, aka Google Doodle for the birthday of Nelson Mandela. This is his first birthday since after his death in 2013.
When I started Quiet Light Brokerage in October of 2006, I had no idea that almost 8 years later I’d be looking back on over 500 deals closed and nearly $100 million in total transactions. We’ve been fortunate to have a lot of success over the years, but that success has come with a lot of lessons learned along the way. I often get asked what advice I would give someone who is looking to sell their website.
Earlier this week we reported that Microsoft was taking their time working up a solution for Bing to handle the right to be forgotten strategy. Well, yesterday…
Back in May we reported that eBay had some sort of penalty that hit their Google search visibility by about 50%. That is major but now we somewhat know how major. Danny Sullivan reports on Search Engine Land that it may have costed them $200 million…
Google announced their Q2 earnings last night and beat estimates, although some are worried about mobile ads being an issue and Nikesh Arora leaving the company…