It’s critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics.

As Internet marketing continues to search for the ultimate way to find, attract, and retain clients, the marketplace is becoming more and more saturated with tools that promise to boost your ROI and get more people talking about your business.

Over two years ago, I reported how emoji characters worked in the Google mobile search results and that I suspected that Google would disable them shortly after. Well, they may have for some…

Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts, social media updates, visuals, video, slide decks, and even more. You can even add podcasting to this mix.

If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess.

We live in the era of micro-celebrities (or influencers, as we marketers like to call them). These are people who are well-known within their very specific niche. They may have an average social media following (never be quick to judge by numbers!), but they are able to influence someone…and that someone may very well be your future customer or promoter

As expected, Google has brought Ingress, Google’s near-real time augmented reality where you have to fractions trying to secure or take portals. Or something like that

Google is testing a new Google shopping ad layout, where they group the ads by pricing. For example, they may show ads of products for prices above a certain price and then below a certain price..

Google has an advisory council specifically designed around the Right To Be Forgotten topic…

Posted by Isla_McKetta Write it and they will come. That’s the drum we’ve been beating for a long time now. We optimize our pages and our content to please search engines and cross our fingers and hope that customers will convert.