The latest version of Google’s “human rater handbook” aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor.

Get your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced?

Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform.

In June, Google began privately beta testing a new feature, which we uncovered as a Webmaster Tools href lang debug tool…

Google recently announced they’d be removing a major element from their search engine results pages (SERPs) that they’ve been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for… Please visit Search Engine Land for the full article.

You never really have more than five minutes to make “the sale.” Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides

As brands complain that their Facebook engagement has gone south, various re-engagement strategies have cropped up. Unfortunately, many of these are expensive. So how can entrepreneurs tight on funds continue utilizing the power of social?

Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up

With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts.

Savvy marketers know that retargeting can be a huge source of leads and conversions.