Don’t be haphazard about your social media plan. The post Planning for Progress: 18 Tips for a Successful Social Media Strategy by @YEC appeared first on Search Engine Journal .

“Publication is not distribution and a content marketing strategy without audience development is no strategy at all.” Jeff Rohrs @jkrohrs Wise words from the guy who literally “ wrote the book ” on Audience. With all the investment in content creation, curation and repurposing being made, it’s amazing how little is actually invested in growing the audience and community for that content. If you publish content uninformed by audience insight and without a community to receive it, does anyone care?

Posted by anthonycoraggio PPC and SEO go better together. By playing both sides of the coin, it’s possible to make more connections and achieve greater success in your online marketing than with either alone. That the data found in search query reporting within AdWords can be a valuable source of information in keyword research is well known.

When it comes to converting leads, having a solid understanding of user behavior is essential. For instance, the increasing number of e-commerce platforms and ways to buy online would lead many marketers to believe that most online shopping is completed online.

Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search… Please visit Search Engine Land for the full article.

Over the past decade, WordPress has proven itself to be a powerful blogging platform and content managing system. In fact, that’s why the NFL, CNN, TechCrunch, and TED publish content on WordPress. It’s a reliable and trusted tool that’s loaded with plugins, themes, and features to make the experience even better.

Redpoint Ventures has announced they’ve led an $8 million Series A round in Vurb, which has a unique, multi-functional search app in private beta. Vurb organizes information across multiple web apps to help you find what you need without having to sort through a bunch of app windows or browser tabs. Redpoint describes the potential they see in Vurb: Vurb’s enormous potential rests on a breakthrough technology that will make searching the Internet smarter, more consistent, and even seamless across desktop and mobile devices

24 hours ago, Google announced that HTTPS was a ranking signal and SEOS and webmasters, including

After learning about the Google SSL Algorithm that was launched yesterday morning…