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Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots of moving parts and endless amounts of data to be carefully considered before developing and launching a new search campaign. As part of our coverage from the BrightEdge Share ’14 conference in San Francisco, I caught up with Dan Mooney from Wiley to discuss enterprise SEO management, data analytics, and how to overcome challenges of high volumes of data to create an outstanding, highly effective search strategy

The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.

Google’s John Mueller in a video hangout this morning on Google+ announced that the 3rd version of Penguin will launch “in the reasonable future” and he expects it will happen within the 2014 year.

For many SEOs and Webmasters, this is probably not news, but I like to document things like this in any case.

Google’s AdMob, the ad platform used by mobile app publishers for monetization, like AdSense but for apps, shut down their legacy service on September 2nd…

Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise.

Here is a recap of what happened in the search forums today…

Silicon Valley veteran, Kevin Rose, launched a brand new iOS app this morning called Tiiny. Tiiny lets you share thumbnail-sized photos or GIFs to a 3×4 grid that’s shown to users who follow you. The images disappear after 24 hours, and are kept small in order to “reduce the anxiety” around sharing photos.