Google’s John Mueller in a Google Webmaster Help thread stated that testimonials are not reviews and thus should not contain the rich snippet markup for reviews…

In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies.

I am thrilled to announce the next date and venue for SEJ Summit: 3 Takeaways, Hosted by Searchmetrics. Our second invite-only, one-day conference for enterprise marketers will be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015. What is SEJ Summit

Posted by gfiorelli1 Houston, we have a problem We SEOs, myself included, have a

Following the holiday season, many people invite positive change into their lives as they resolve to kick off the New Year with a fresh start.  And they willing to pay for it, ringing up $5.6 billion in resolutions. New Year’s rings out with opportunities for marketers as well, as they empower people work to make their dreams a reality – or at least drop a few pounds in the process. The weight-loss industry will see the greatest spend annually at $20 billion in revenue. While nearly half of Americans (45%) usually make a New Year’s resolution, by the end of the first week, […] The post New Year’s Resolution E-Commerce: 4 Insights From Bing Ads appeared first on Search Engine Journal .

Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history of the children’s logo design competition

The core service that launched Yahoo as an internet company — the Yahoo Directory — finally closes 20 years after it began.

LinkedIn recently revealed the top 25 hottest skills of 2014, which was determined after analyzing data in over 330 million LinkedIn member profiles to determine which were the most in-demand skills. Some good news for those of us in the SEO industry— our skills came in at number 5! Marketing, programming, and other web-related skills also made up much of the top 25. Here is the full list: The 25 Hottest Professional Skills Of 2014 1

What is your marketing agency’s number one selling point? Is it your cutting edge methods?

A look at what to expect from the Google Penguin 3.0 rollout and how it’s likely to affect search marketing best practices.