There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better

Exciting news! As part of our Marketing ThinkTank webinar series, we’d like to invite you to learn how to get your site up to speed for 2015 with SEJ’s site audit webinar, scheduled for February 4th at 1 pm Eastern, 10 am Pacific. Join Us and You May Get Your Site Audited For Free! Members of our team will audit three pre-submitted sites and choose one from the webinar audience, focusing on each for 15 minutes. As our team has a great mix-up of specific skills, we will use our own backgrounds and experience to offer concrete suggestions and insight into […] The post Join the SEJ Team For a Live Site Audit Webinar February 4th by @mattsouthern appeared first on Search Engine Journal .

The SEJ team has been working diligently behind the scenes to assemble A-list speakers for 2015’s second SEJ Summit, hosted by Searchmetrics, to be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015.

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. “Why” the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources

Matt Cutts talks about the early days at Google, how he got to work on search quality and even shares a slide on his relationship with the SEO/webmaster community. I believe Greg Boser got a call out.

Posted by Isla_McKetta “Picture it.” If you’re of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued Miami home. Even if you have no idea what I’m talking about, those words should become your writing mantra, because what readers do with your words is take all those letters and turn them into mind pictures

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Cortana, SEO Speed & Matt Cutts Google Talk appeared first on Search Engine Land

There’s nothing worse than searching for a new pair of kicks on Pinterest, and having to sift through pins of high heels when you really want a glimpse of the latest Jordan’s — am I right guys? When you’re a male on Pinterest, the search results can be a difficult place to navigate at times due to the fact that 71% of US visitors are women