Google’s local inventory ads, which recently opened up to all advertisers, allow brands like Macy’s and PetSmart to make in-stores sales from their search ads on both desktop and mobile.

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?

This is a sponsored post, the data mining of which was done by the SimilarWeb team, using the SimilarWeb PRO platform. I mentioned to someone in conversation last week that I was interested in starting a podcast. Their reaction was, “Does anyone still listen to those?” Personally, I like to listen to podcasts, and there are a wide range of interesting industry shows out there.

Google dropped a major announcement today stating that, as of April 21st, the search giant will be extending the use of mobile-friendliness as a ranking signal throughout mobile search results. This change will affect worldwide mobile search results in all languages, and Google says it will have a “significant” impact.

Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. The post Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking appeared first on..

Google announced this morning that its bringing a familiar feature from Web search over the Google Play Store: paid search results for mobile apps.

ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.

The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent. Now a Google Webmaster Help thread

Twitter just launched its very first official WordPress plugin, which combines several features previously available through third party apps such as the ability to embed tweets, and the ability to embed videos uploaded directly to Twitter. If you’re thinking “Wait, doesn’t WordPress already have the ability to embed tweets?” — Yes, you’re absolutely right.

There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?