This instillation of #SEJBookClub is really exciting. Not only did I get to read The Art of Social Media: Power Tips for Power Users, but I got the opportunity to speak with authors Guy Kawasaki and Peg Fitzpatrick. The book guides you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, it’s full of tactics that have been proven to work in the real world

On February 4th, SEJ’s  Marketing ThinkTank will host our first ever live site audit. This webinar will feature the founder of SEJ, Loren Baker, as well as four of SEJ’s team members analyzing several sites during an hour long webinar. It should be a lot of fun, and we’re pretty excited! The most exciting part?

Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success.

If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices

Posted by SamuelScott This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc

Marketing has always been a struggle for businesses – and some methods require more finesse than others.